SERVICES
SEARCH FOUNDATIONS
". . . the objective is not to make your links appear natural, the objective is that your links are natural."
– MATT CUTTS
Search Engine Foundations
Google’s algorithm is constantly changing. In order to gain and maintain a high ranking site on Google, your website needs to adapt and change with it.
Configuration
Optimisation
Analytics
Having a website is only the start of building your online presence. Once your site is live you'll need to let the search engines know it exists.
Do you know what title tags, meta descriptions, keyphrases and sitemaps are, or that you need to insert an analytics tracking code into your website in order to monitor your online statistics? Knowing how to correctly integrate your site with Google's search tools can be technical, complicated, and frustrating. That's why we offer a Search Engine Foundations package.
We won't promise you a number one ranking on the search engines — these are empty promises (not even Google will guarantee you that), but we will get your Search Engine Foundations laid so that you can continue to build on your Search Engine Optimisation efforts.
Our integrated optimisation, tracking and analytics tools will help you measure your Search Engine results and improve your site rankings.
SEO FOUNDATIONS
New site builds: We will create and configure your Google Analytics account, including adding a plugin to give you an overview of where your traffic is coming from and how your visitors are interacting with your content.
Existing sites: If your site is already connected to Google Analytics we review and confirm the settings and tracking code are configured and installed correctly.
Adding your site to Google’s Webmaster Tools ensures your site is findable. Your site will also connect your Website Search Console to your Google Analytics account.
SEO plugins will be installed and configured on your website, these plugins will connect your site to Google Analytics and Google Search Console.
If your business operates from a physical location, we will create a Google MyBusiness account to ensure customers can find you on Google Maps and enhance your Google Search Engine listing exposure.
Create Google Tag Manager account and setup and configure to start tracking your site.
We will check to ensure that your site does not currently have any 404 errors. If errors are detected, we will redirect the necessary pages and assets, providing better user experiences and preservation of your site rankings.
View more details on 301 Redirects *
(Additional fees apply)
We take steps to ensure your site is configured to handle a Security Certificate and it activated on your site.
We check your existing site permalinks to ensure they are configured correctly.
If Peaks Media is your web developer, we ensure there is at least one external link to your site — another way enhance your Google search results.
Installing an SEO Plugin is a simple step, however knowing the best configuration for the site is more complex.
Peaks Media has completed the Yoast SEO Training, making us certified users of the Yoast Plugin. Whenever a new update to the plugin is made, certified users are notified and tested to ensure they are up-to-date with Yoast's configuration settings.
We will configure an SEO plugin on your site to ensure your site is set-up for optimium searchability.
We also ensure that your website and social media accounts have the correct open graph data — this is an essential set up for sharing your website post and pages to social media entities such as Facebook, Google+, Pinterest and Twitter.