Website Security Should Be Priority No. 1 for Your Business

website security

For small business owners, a website opens the door to an enormous market of potential customers. But it can also expose you to hacks, viruses and unwanted infiltrations if you don't have the right website security. The Threat If your website is hacked or invaded by a virus, your entire business could be in jeopardy. Not only could use lose productivity and revenue, but your business' reputation and brand could be tarnished, depending on the … [Read more...]

Killer content drives higher traffic

content-marketing

Content marketing for your website: When referring to Search Engine Optimization (SEO), the iconic phrase “Content is King” (born from a paper written by Bill Gates) seems to ring true, but there’s more involved in optimization than simply adding content to your site in order to boost your website Search Engine Rank. Search engines aren’t just seeking websites stuffed full of keywords, they’re looking for a combination of a keyword or phrase … [Read more...]

Facebook profile or page, what’s best for your business?

Facebook-Business-Page

When the first wave of popularity for conducting business on Facebook swept through, many entrepreneurs rushed to set up pages for their businesses. These pages required a user profile to manage them, resulting in many businesses ending up with both profile and business pages. If you’re running your business on a Facebook profile page, or on both profile and business pages, you may want to reconsider. Although largely ignored, and rarely … [Read more...]

Why web graphics are important for site optimization

graphics

Using graphics to help sell and increase SEO Pick up an annotated copy of Marx’ Communist Manifesto and you will quickly see why graphics are important on a website. The book has more than three hundred pages of tiny writing and heady materials that can drive even readers of the highest intellect to look for a cartoon. Website graphics are not just a fun luxury, they serve a purpose: providing information and holding the readers' … [Read more...]

Email marketing it’s all about consent

spam

EMAIL MARKETING CAMPAIGN NEW REGULATIONS Anti-spam laws for email marketing in Canada come into effect on July 1, 2014 following the introduction of Canada's Anti-Spam Legislation (CASL). The threat of a million dollar fine for individuals and 10 million dollars for corporations has many businesses scrambling to not only understand the new legislation but also comply with it. To understand how the CASL will affect your business email … [Read more...]

IMAP or POP, which email type best suits your needs?

IMAPvsPOP

Email accounts come in all different types and sizes, but two common types are IMAP or POP. Technically speaking, these account types require you to specify an incoming and outgoing mail server but require different port settings. For most, the technical side is not of importance, as this information is only required once for set-up on each computer or mobile device you’re sending and receiving mail on. The important part, and what I will … [Read more...]

The Good, Bad and Ethical Issues of Online Education

online education

Online education is a trend that has been increasing in popularity over the past decade. According to studies by re:fuel, the number of college students taking online classes has doubled over the past five years. High school students enrolled in online courses has been on a steady increase as well, and recently, middle school students have jumped on the e-learning bandwagon. The question that lingers in the minds of parents and educators is … [Read more...]

Make your website the shining star of the internet

social-media-marketing

Most businesses today recognize social media should be part of their overall web presence, but there’s always the question of how much time should be devoted to it. There’s no hard and fast rule to the amount of time you should spend on your social media platforms, however thinking through the ways you want to be using social media for your business might give you a better idea of time frames. While Facebook is a powerful communication tool … [Read more...]

Small Businesses Can Mean Big Business for Hackers

small business

As a small business owner, you may think you are safe from security threats. After all, why would a hacker go after your little business when there are so many larger targets out there? It's that very thinking that's placing small businesses at risk, making you a prime candidate for hackers. In 2012, almost half of the hacking incidents occurred in companies with fewer than a thousand employees. The number of hacking attacks on businesses with … [Read more...]

Simplify your life and photo sharing

dropbox

It’s a common scenario: you fire off an e-mail with a file attached, the e-mail moves into your sent items folder then shortly after you receive a bounce back notification: “too large to send.” Below are a few easy ways to ensure your large files reach the recipient, whether they’re sent by e-mail or by electronic transfer. The traditional method is to upload files to a designated server using a file transfer protocol (FTP). Using an FTP … [Read more...]